Logo Design.
Giving character to a Kansas City restaurant
Iron Horse Bar & Grill
Creating a Fresh Brand for a Local Pet Bakery
Lucky Dog Outfitters & Pet Supply
Local Roasters Get a Fresh New Look
Uplift Roasters
A New Brand that Pops for Golf Constructors
Pearson Golf Construction
Elements of Effective Logos
Your logo should be unique to your identity - not shared.
Relevance
Your logo should accurately represent your brand, your industry, and your target audience. Probably no scripty fonts for a welding shop, no cartoon characters for a funeral home - you get the idea.
Unexpected Expected
Unexpected expected is the art of surprising and delighting viewers with something fresh and memorable, while still making sense for what it represents.
Practicality
A Practical logo is scalable, flexible, and versatile. Does it hold up when its small? Does it work in both a print and a digital environment? Is it effective in black and white or does it depend on color to make sense?
